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The Best A To Z SEO Alphabet Guide 2016

You Know About SEO.SEO is Main Factor of Ranking.In the newest infographic we introduce you to some SEO terms, while the rest are explained in this blog post.In This Post you Know About SEO Main Feature and More Many Things.

A to Z SEO Alphabet Guide 

Anchor Text – a clickable text in a hyperlink; should be keyword rich
AdWords – Google’s advertisement program, used for basic website advertisement, with keyword targeted ads and sold on cost per click basis
Algorithm – program used by search engines that determines which pages will be suggested for which search query
Alt Text – alternative text, a short description added to graphic elements (images and videos) that helps search engines understand what the graphic element is about
Back Link – an incoming link to a website from another website; it’s always better to have less high quality links than more low quality ones
Blog – an online journal updated regularly and presented chronologically
Black Hat – marketing techinques that are considered bad and not defined in search engine guidlines
Bing – Microsoft’s search engine
Bounce Rate – the percentage of website visitors who visit just one page on the website and leave
Content – every piece of information on a website – text, images, videos, animations etc; having quality content is the most important part of SEO
Conversion – a goal, achievement on a website; could be getting certain amount of visits, subscriptions, sales, etc.
CPC – Cost Per Click, the amount that is paid per click
CTR – Click Through Rate, represents percentage of people who click on an ad they see
Crawler – a program which moves through websites following link structure and gathering data for search engines
Deep Linking – building links to inner pages of a website ( and not only the home page (, which makes link building campaign look very natural
Directory – a catalog of websites, divided in categories, usually manually organized
Duplicate Content – content that is identical or very similar to content on some other website or webpage
External links – links that lead to a website on a different domain, especially good and important when it’s high authority website or blog
Fresh Content – new, interesting and relevant pieces of information (text, images, videos); it’s important to update content at least once a month
Feed – content delivered to the user via special programs
Filter – search crawlers look through websites and use various methods to filter out the spammy and unnatural-looking websites
Google Search – most used search engine on the Internet with over 3 billion searches every day, so it’s important to have your website optimized for Google Search
Gateway Page – a page created to bring traffic from search engines and redirect visitors to the actual website with information; also called doorway page
Headings – used to briefly describe and introduce the subject of next section; should include keywords and keyword phrases
Hits – happens each time a server sends an object, used to be a measure for web traffic, now replaced with impressions
.htaccess – configuration file in Apache that is used for protecting files with password or redirect
HTML – HyperText Markup Language is the programming language used for creating websites
Internal Links – links from one page on a site to another page on the same site; help with spreading link juice and navigation on the site
Inbound Links – incoming links to one website from another website; best to have more links from high authority and related websites
Impressions – page views; opening a web page one time counts as one impression or one page view
Javascript – a scripting language that adds various dynamic features when embedded in HTML; not everyone can see that content so be careful
Keyword – a word or a phrase that user writes in search engine; should be mentioned on the website but not too often; it’s recommended to use different forms of the main keyword
Keyword Density – the percentage of words that are actually keyword on a website; shouldn’t be very high
Keyword Research – a lasting process of finding perfect keywords for a website; takes a lot of variables in consideration – domain age, competition, on page SEO etc.
Link Building – process of creating incoming links to your website to increase its authority and search ranking; should be as natural as possible with links from high authority websites
Long Tail Keywords – more specific and less targeted keywords; used more and more these days; for example, “smartphone” would be normal keyword, while “Android 4G smartphone with 13MP camera” is a long tail keyword
LSI – latent semantic indexing, used by search engines, means they often index associated groups of words on a webpage
Landing Page – the page that opens when a user clicks on search engine result
Meta Description – a short description of the content on the page; should be relevant and unique to the page and keyword rich
Metrics – a measurement used by analytical programs; SEO metrics measure page’s authority, back link count, domain age, etc.; read more about them in our blog series
Niche – a subject of the website, a topic the content is focused on; important for finding keywords
Negative SEO – trying to compromise a competitor with building lots of bad links to their site, which usually ends with a penalty
Nofollow – a command found in head section of a webpage that instructs search engine crawlers not to index any or specific links on that page
Organic Search Results – unpaid search results, organized by relevancy; most clicks on search results are on the organic search results
Outbound Links – a link from a website to another website on different domain; linking to relevant and related websites in your niche is great for SEO
Penalty – a punishment for a website that search algorithms define as spam; prevents the site from ranking highly; could happen after too aggressive link building campaign or really bad on page SEO
PageRank – used to be the most important metric in SEO, estimates the importance of a website using a formula that takes in consideration the links to the website
PPC – Pay Per Click, most used pricing model in online advertising; advertiser gets charged only if someone clicks on an ad
Quality Over Quantity – whether it’s about links or content, quality is always more important than quantity
Redirect – several methods used to change the address of a landing page, usually when a site is moved to a new domain; could be used to avoid penalization when building links aggressively
robots.txt – a tecxt file found in root directory of a website; it’s used to control how search engines crawl the website
ROI – Return On Investment, a measurement of how much you get in return for each dollar spent
Social Media – websites used by people to share content with others; very important part of SEO
Sitemap – a page within a website that has links to every page on the website, arranged hierarchically; improves the site’s usability and helps search engines understand the sites navigation
Spider – a bot used by search engines to find webpages and index them; also known as crawler
Spam – a low quality internet content that is often aggressively distributed; search engines hate spam and spammy marketing techniques such as too much ads or unnatural looking backlink profile
SERP – Search Engine Results Page, a list of URLs and descriptions that shows up when you search for something in search engines
Trust Rank – a search relevancy algorithm that gives more weight to links coming from relevant and trusted websites; it’s increased by having more links from high authority sites
Trackback – a notification that another website mentioned your website; usually a part of blogging websites; great for monitoring back links
Title – element used to describe content on a webpage, one of the most important parts of on page SEO; should be unique, descriptive and not too long; should contain keywords
URL – a web address unique for every website, made out of letters, numbers, dots and lines, including keywords or keyword phrases too
Unique Visitors – number of unique individuals that opened a website; different from visits since that counts every opening of the website
Usability – a term that describes how easy a website is for use and navigate; increase usability by having nice design, easy navigation and avoid pop up and big ads
Visits – number of users that opened a website; increased with quality content, good SEO and more social shares
Viral Marketing – marketing techniques that use social media and other technologies to increase brand awareness with sharing same content thousands of time, via social media, email or blogs, similar to spreading of viruses
WordPress – easy to use open source blogging platform with thousands of customizable themes and plugins; great for SEO
White Hat – SEO techniques and methods that are recommended by search engine guidelines; the guidelines change very often
XML – Extensible Markup Language, a simple, very flexible text format used to make it easy to format information using technologies such as RSS
XHTML – Extensible HyperText Markup Language, HTML specifications and documents used to conform XML formatting
Yahoo – a popular website and search engine
YouTube – Google owned video sharing platform, one of the most popular websites on the whole WWW; very useful for viral marketing; embedding YouTube videos inside webpages increases content quality

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