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21 Quick Tips for an Effective Marketing Strategy

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found.



21 Quick and Powerful Business Growth Strategies (Infographic)

1. Create Value with Blogging
Businesses that blog receive 77% more traffic and 97% more links to their site than those that do not. That’s because blogging creates value and credibility that attracts your ideal audience.

2. Use Social Media to Drive Traffic
There are 2.03 billion people who have active social accounts who are online 2-3 hours per day! This gives businesses an incredible new channel to drive traffic and find new customers.

3. Use SEO to Get Found Online
93% of online experiences begin with a search engine. When you properly optimize your site and content for search engines, you’ll increase your rankings and get more traffic.

4. Leverage Other People’s Audiences
On average, businesses see a 6-to-1 return when they can find and engage people who already have the audience they want, then leverage that audience to build their own.

5. Create Retargeting and PPC Online Ads
Visitors who are retargeted with display ads are 70% more likely to convert on your website. Plus, retargeting ads you can lead to a 1046% increase in brand searches.

6. Direct Traffic with Calls-To-Action
70% of businesses don’t have any notable calls-to-action on their homepage. This makes it almost impossible to convert traffic into leads. Use call-to-actions to point visitors where you want them to go.

7. Create Value with Content Offers
Premium content offers like eBooks and email courses generate 3 times as many leads as traditional outbound marketing and costs 62% less.

8. Convert Visitors with Landing Pages
56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads.

9. Use Opt-In Forms to Boost Conversions
Opt-in forms are one of the quickest ways to get more leads. Studies show that businesses who add various opt-in forms their website can increase conversion rates by 1000% or more!

10. Use Social Proof to Create Credibility
Using customer reviews as social proof can increase marketing effectiveness by 54% because 88% of people trust reviews by other consumers as much as they trust recommendations from personal contacts.

11. Use a CRM Tool to Track Leads
A customer relationship management (CRM) tool can increase revenue by 41% per sales person when used to track and nurture leads.

12. Send Emails to Close More Sales
Email marketing is consistently voted the most effective marketing channel. In fact, every $1 spent on email marketing has an average return of $44.25!

13. Set Up Marketing Automations
Businesses that can successfully automate their lead nurturing process with targeted messages, see a 10% or greater increase in revenue in just 6-9 months.

14. Create Sales Focused Content
61% of people say they are more likely to buy from a company that delivers content. By creating product videos, spec sheets, FAQs etc. you’ll make it easier for customers to make a purchasing decision.

15. Use Analytics to Find Top Channels
More than 50% of businesses find it difficult to attribute marketing activity directly to revenue results. Analytic tools allow you to analyze your marketing so you can make adjustments to improve ROI.

16. Have Awesome Customer Support
65% of people say they’ve cut ties with a brand over a single poor customer service experience! That’s why creating a stellar customer support system from day one is crucial.

17. Create Commentates on Social Media
53% of people who follow brands on social media are more loyal to those brands. When you build a social community around your brand, you’ll create lifelong customers and fans.

18. Reward Loyal Customers
It costs 5 times more to get new customers than it does to keep existing ones. Which is why it’s crucial that you reward your loyal customers to keep them coming back for more.

19. Use Personalizations to Drive Engagement
Businesses see an average increase of 20% in sales when they implement personalized experiences and suggestions to give customers the content and products they want.

20. Use Survey & Feedback Tools
It takes 12 positive customer experiences to make up for only 1 negative experience. Collecting feedback will help eliminate the chance of a bad customer experience.

21. Collect Reviews & Testimonials
Studies show that 70% of consumers look at product reviews before making a purchase. Asking customers for reviews at the right time, will create brand advocates that attracts new people.

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